William Manzanares is not a business owner that likes to rest on his laurels. Since opening the original Smokin’ Willy’s location at 3008 72nd St E. two years ago, he has rapidly expanded to open a brand new second store, located at 6212 29th St. NE, and he apparently has no intention of slowing down.
While another store isn’t on the horizon (for now,) Manzanares is looking to make the new location a one-stop shop for residents of northeast Tacoma. Smokin' Willy's stocks not only smokes, but a large variety of beer, coffee and snacks.
“It’s always possible to keeping expanding,” he said.
Manzanares decided to expand on his alcohol selection after his two-door freezer at his other location proved to be a successful venture and, like everything else, he decided to make it bigger and better. He currently has a whole walk-in cooler full of what he and his employees estimate to be over 100 different kinds of beer.
“There’s no other selection like this anywhere in the area for beer,” Manzanares said.
Originally, Manzanares’ goal was just to get the new store off the ground, but now he is focusing the business inward, and his new goal is to create a work environment everyone can enjoy, with happy employees equaling happy customers.
“I had all these goals setting up the store and that happened, then we focused on this store and expansion. Now my new goal, my future goal, I want to have the best company in the area to work for,” he said. “If I’ve accomplished all these other goals, I have no problem knowing I can accomplish that.”
This dedication to support employees and customers is what gives Smokin’ Willy’s its edge.
“It’s our crew, it’s our atmosphere I can stand behind that we have the friendliest crew of any store I’ve been to. That’s what I’ve been focusing on,” Manzanares said. “That’s why we’ve had a lot of expansion. “
You also won’t have any trouble finding the new location. Just drive down 29th and look for the Seahawks blue and green. As a big Hawks fan, Manzanares is pumped to have a blue and green trim business to show his support.
Smokin’ Willy’s other location is located at 3008 72nd St. E. and is open Monday through Friday from 6 a.m. to 10 p.m. and Saturday and Sunday from 8 a.m. to 10 p.m. and can be reached at (253) 301-2755. The new store is open 24 hours a day and can be reached at (253) 344-1323.